🤖 Topic

GEO & AI Search

Getting named and cited by ChatGPT, Perplexity, Gemini and Google AI Overviews.

AI Search Optimization: The Signals That Matter

AI search optimization signals explained: what ChatGPT, Perplexity, and AI Overviews actually look for before citing a page, and how to check for them.

Answer Engine Optimization: Passage-Level Writing

Answer engine optimization means writing self-contained passages, not full pages, so a snippet, voice assistant, or AI engine can quote them directly.

GEO Tools Compared

Generative engine optimization tools compared: purpose-built AI-visibility trackers versus Ahrefs and Semrush's bolt-on features, with real pricing.

How to Track Whether AI Mentions Your Brand

AI visibility tracking means checking, on a fixed schedule, whether ChatGPT, Perplexity, and Gemini name your brand and cite your site.

Does ChatGPT Use Google?

ChatGPT SEO starts with knowing what index it actually retrieves from: not Google's, but OpenAI's own crawl blended with scraped Google data.

Real llms.txt Files, Annotated

Five real llms.txt examples from Vercel, Zapier, Cloudflare, Stripe, and Anthropic, fetched and counted, showing curated versus dumped in practice.

How to Generate a Correct llms.txt

An llms.txt generator can produce a file that fails the spec. Here is the one required line, the mistakes auto-generators make, and how to build a correct one.

AEO vs SEO vs GEO: The Three-Letter Problem

AEO vs SEO: AEO targets the answer inside a snippet or AI reply, SEO targets page rank, and no one agrees where AEO ends and GEO begins.

What a GEO Audit Actually Checks

A GEO audit checks whether AI engines name your brand, cite your site, beat you to the answer, and whether crawlers can even read your pages.

How Perplexity Picks Its Sources

Perplexity SEO means passing five checkpoints before a page earns a citation: retrieval, freshness, schema, topical authority, and engagement.

llms.txt: What It Is and Whether It Does Anything Yet

llms.txt explained: what the file is, who proposed it, and what a 300,000-domain study found about whether it affects AI citations.

How to Rank in ChatGPT

How to rank in ChatGPT: allow OAI-SearchBot, get indexed by Bing, and write facts that are checkable on the page itself.

What Is Generative Engine Optimization?

Generative engine optimization (GEO) explained: what it means, how it differs from SEO, and what the research on AI citations actually shows.

GEO vs SEO: What Actually Changes

GEO and SEO are not rivals. Here is what genuinely differs between ranking in a list of links and being quoted inside an AI answer.