🤖 Generative Engine Optimization

Get named by the AI your buyers actually ask.

Your customers are asking ChatGPT, Perplexity and Gemini who to buy from. Those answers name three or four companies. GEO services from YaBaDo make sure one of them is you - and we ship the fixes ourselves instead of sending you a list.

Free audit, no call required. You see the report before you talk to anyone.

ChatGPT ·Perplexity ·Gemini ·Claude ·Google AI Overviews
What is generative engine optimization?

Generative engine optimization (GEO) is the practice of making a brand more likely to be named and cited inside AI-generated answers, such as those from ChatGPT, Perplexity, Gemini and Google AI Overviews. Where SEO competes for a position in a ranked list of links, GEO competes to be the source the model quotes when it writes the answer itself.

GEO vs SEO, honestly

They are not rivals. GEO sits on top of SEO, and anyone who tells you it replaces SEO is selling you something.

SEOGEO
What you winA position in a list of ten linksA named mention inside one synthesised answer
How many winnersTen per page, plus page twoUsually three or four. There is no page two
What gets readThe whole page, ranked as a documentIndividual passages, quoted out of context
What moves the needleKeywords, links, page experienceEntity clarity, citable passages, being cited elsewhere
How you measure itRankings, impressions, clicksMention rate, position in answer, citation share

What GEO services actually include

Six workstreams. Every one of them produces something that ships, not something you file.

AI visibility audit
We ask ChatGPT, Claude, Perplexity and Gemini 25 buyer-intent questions about your category, then measure how often you are named, where you place, and who gets named instead.
Crawlability for AI
llms.txt, robots.txt, server-side rendering and heading structure - the signals that decide whether an AI crawler can read you at all. Most sites fail here before anything else matters.
Entity and schema work
Organization, Product, Service and FAQPage structured data, plus the consistent naming that lets an engine resolve you as a real entity instead of a string of text.
Citable content
Pages rewritten at passage level so a single paragraph answers a single question completely. AI engines quote self-contained passages - not 2,000-word essays.
Competitor displacement
We map which rivals own the answers you want, read what the engines cite about them, and target those sources directly.
Monthly re-measurement
The same question set, re-run every month, so you can see mention rate and citation share move rather than take our word for it.

How working with us goes

Four steps, and the first one is free and needs nothing from you but a URL.

1

Free GEO audit

Paste your URL. In about 90 seconds you get a real report - mention rate, position, citations, competitor map, technical gaps and five ranked fixes.

2

We agree the plan

You see exactly what we would change, in what order, and what each fix is worth. Nothing starts until you say yes.

3

The agents do the work

Schema, llms.txt, rewrites and new pages get built and shipped - not emailed to you as recommendations.

4

You approve, we measure

Everything goes to you for a thumbs-up before it goes live. Then we re-run the audit monthly and show the delta.

Why a GEO agency built on agents

A traditional agency bills you for the hours it takes to write a schema block. We do not have that problem, so we can do the boring work at a scale that actually moves citations.

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You see every change

Every action your agents take is logged, visible, and undoable. No black box, no monthly PDF that explains what we would have done.

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We implement, not advise

The audit is the start, not the deliverable. Schema, llms.txt, rewrites and new pages get built and shipped.

Nothing ships without your yes

Every change queues for your approval first. You are the gate, and the gate has an undo button.

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Measured against a real baseline

The free audit on day one is the same audit we re-run every month. You can check our work with our own tool.

GEO questions, answered

What is generative engine optimization?

Generative engine optimization (GEO) is the practice of making a brand more likely to be named and cited inside AI-generated answers - ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. Where SEO optimises for a ranked list of links, GEO optimises for being the source an AI model quotes when it writes the answer itself.

How is GEO different from SEO?

SEO competes for a position in a list of ten blue links. GEO competes to be inside a single synthesised answer, where there is no second page and often only three or four cited sources. The underlying technical work overlaps - crawlability, structure, authority - but the writing is different: AI engines lift self-contained passages, so a page that buries its answer in paragraph nine will rank fine and get cited never.

Do I still need SEO if I do GEO?

Yes. Most AI answers are still grounded in web search results, so a page an engine cannot find in the index cannot be cited either. GEO is a layer on top of solid SEO, not a replacement for it.

How long does GEO take to show results?

Technical fixes - crawlability, schema, llms.txt - can change what an engine can read within days of being re-crawled. Mention rate and citation share move more slowly, usually over two to three monthly measurement cycles, because they depend on the engines re-reading your site and on the authority signals around it.

How do you measure whether GEO worked?

The same 25 buyer-intent questions, re-run every month against every engine. We track mention rate (how often you are named at all), average position within the answer, and citation share (how often your site is linked as a source). It is the same audit you get for free on day one, so the baseline and the result are directly comparable.

Who is this for?

Businesses whose buyers research before they buy, and who already have a real site with real pages. If nobody asks an AI assistant for a recommendation in your category yet, GEO is early for you and we will say so on the audit call.

Find out where you stand first

The audit is free, takes about 90 seconds, and tells you whether you need GEO at all. If the engines already name you, we will say so.

Run my free GEO audit →